A debate is brewing. Last week Michael Brenner, Senior Director at SAP and founder of Business2Community wrote a post “Will Content Marketing Kill Social Media?” Amanda Maksymiw, wrote a retort with a simple answer – No.

Most social media work as very efficient content disseminators. The volume of content will not change that function. The quality, however, does affect the effectiveness of social media. One commenter, Ardath Albee, aptly asked:

“Instead of ‘content marketing will destroy social media,’ how about ‘noise and selfishness will destroy social media?’”

Key Takeaway: Social media are the cars and pieces of content are the drivers. If they’re bad drivers, there will be more congestion and frustration, but the road isn’t going anywhere.

Read more about the debate at Influencer Marketing Review

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Have you done great stuff with content? Submit the case study for a speaking opportunity at WOMM-U, May 7 – 9. Submission deadline: March 9.