Brand advocates don’t simply appear. One becomes an advocate after a series of engagements and experiences that drive sharing.
Mark Smiciklas created an infographic that visualizes the process, the people involved, and what it means for the brand.
Key Takeaways: The bottom half closely resembles a sales funnel. But once the advocates are active and nurtured, the brand explodes in connections. After the development process, brand advocates become a very effective sales force.
Read more of Mark’s insights at Social Media Explorer
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Have you run an amazing advocate program? Submit the case study for a speaking opportunity at WOMM-U, May 7 – 9. Submission deadline: March 9.
Investasi Syariah 4:25 am on February 16, 2012 Permalink
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