Years ago, Starbucks blew minds with My Starbucks Idea. Customers could easily submit ideas to improve the Starbucks experience. It drove several changes that still exist today like free Wi-Fi.

Domino’s has opened their own virtual suggestion box – The Think Oven. Here is their explanatory video:

Key Takeaway: The customer is not only right, but they probably have a few good ideas too. Large brands like Domino’s and Starbucks have found that they have the power to improve their businesses and engage their most passionate customers at scale. By centralizing and personalizing suggestions, they’ve given their most passionate customers a closer connection to the brand and one more reason to share.

Read more about the Think Oven at Digital Buzz Blog