60% of B2B marketers plan to spend more on content marketing in the next twelve months. Content as a marketing tool grew widely throughout the last year and has produced some winning brand strategies.

Mint.com, for instance, focused on becoming a financial information resource through their blog. Their expertise led people to try, use, then share their financial tracking app. American Express did something similar by creating OpenForum.com, a site that draws users to their financial services through relevant business articles.

Key Takeaway: B2B has a long sales cycle. Building trust in the marketplace relies heavily on expertise. Creating content that proves your company’s worth will draw more eyes to your services and, more importantly, qualified leads to your doorstep.

See the full infographic at eConsultancy