A recent McKinsey Quarterly study examined nearly 800 marketing executives and found that engagement is still their largest hurdle. One third of respondents labeled it as their most important challenges.

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Engagement 101

Creating an engaging environment is not a one-size-fits all affair. Each community is different. Knowing the tools that will work best isn’t always easy. Ask yourself these questions:

  • Where are my target customers currently engaging?
  • Why are they engaging there? Good content? Great support?
  • Can we recreate that atmosphere? If not, can we participate where there already are?

The answers to these questions will lead you to better engagement. Keep coming back to them to engagement high and sustainable.

Read more about the report at MarketingProfs

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