By Amy Taylor, Lead Copywriter, Brains on Fire
Reports indicate millions of Americans are logging offline for good. They’re putting down their smartphones, silencing their ringers and stepping away from their Twitter streams - in order to rejoin their real lives.
For years, brands have been putting their eggs in various online baskets. Some were early adopters, others waited for the water to warm up a bit before they hopped in. Many jumped on the bandwagon in search of a quick fix and a magical marketing bullet.
But there is no quick fix. There is no magic bullet. Why? Because consumers live in the real world where real life is complicated. And real life happens offline.
Unlike the latest shiny new media tool, widget or app of the day, true word of mouth marketing is founded on real relationships between brand and consumer. It celebrates transparency, trust and community – things that can’t be bought, rushed or manufactured.
