For those of you that enjoy the commercials as much as the game, Altimeter whipped up some analytics on this year’s crop of Super Bowl ads. They found five trends:

Main Destination: Traditional Websites

The dot com era is certainly not over. A clear 57% of ads directed viewers to a website or microsite. Perhaps more interestingly, 32% didn’t include any online resources

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URLs Stay Corporate

The ads relied heavily on destination, not conversation. Corporate URLs dominated the field, appearing in 49% of the ads. Twitter, surprisingly, came in last – even losing to hashtags.

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Unanswered Questions: While only 7% of the ads included hashtags, I’d be really interested to see the data on the conversations generated. Who used them? What actions did they take later?

If you see anything that answers these questions, we’d love to know! Please comment the link.

Read all of Altimeter’s takeaways at Web Strategy

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