In 2011, QR code exploded in marketing materials. The scaleable little boxes fit onto billboards and business cards alike. Yet unlike putting your company website or social links, QR codes never achieved market-wide understanding.
In an October 2011 study, strategic marketing firm Russell Herder found that 30% of consumers didn’t even know what QR codes were. Of those who had scanned one, 57% did nothing with the information.
With augmented reality and near field communication technology growing so quickly, QR codes may fade away.
But for all the doubters and haters, QR codes can really ramp up engagement when done right, like this case study:
Read more about QR Codes at 1000heads
