Facebook has done its best to keep content relevant with EdgeRank, but newcomers like Pinterest have pulled quite a bit of attention away. From Oct. 2010 to Oct. 2011, the site grew from 40,000 to 3.2 million monthly unique visitors. That’s 8,000%.
Content has long been a drive for the social web, but it keeps changing how it looks. Early on, blogs and YouTube grew. Then sites like Facebook and Twitter took off. Each of these starts fresh and exciting, but then succumbs to saturation. Newcomers like Pinterest, or before it, Tumblr, put an emphasis on simple and visual curation. That is why they’re now standing out.
Key Takeaway: Content may no longer be king. There’s simply too much of it. Curation is what drives users to read, engage and share.
Read more about Pinterest at Grown-up Thinking, Mr Youth’s blog
Vincent Squillace 11:23 am on January 30, 2012 Permalink
The link for “Grown-up Thinking” is forwarding to another article, not Mr Youth’s blog!
Pat McCarthy 12:10 pm on January 30, 2012 Permalink
Hi Vincent - Thanks for letting me know! I just fixed it.
-Pat
Tobias Huber 2:13 am on January 31, 2012 Permalink
While curation is nice, it can’t exist without content…
Pat McCarthy 9:09 am on January 31, 2012 Permalink
Hi Tobias - The point I was trying to make is that simply having content is no longer enough. Pinterest has created a display system that makes curation and personalization simple. That’s what has driven its popularity.
Would like to hear your thoughts! Thanks for commenting!
-Pat
Media News and Strategies 3:02 pm on February 1, 2012 Permalink
[...] to Oct. 2011 has grown from 40,000 to 3.2 million unique users- a whopping 8,000%! An article by Womma describes that it may mean that “content is no longer king. There is simply too much of it [...]