Radio-Frequency Identification (RFID) allows two devices to share data at a close range. Also referred to as Near Field Communication (NFC), the tool has the potential to change the customer experience from point-of-sale to loyalty programs.

Adam Kossoff of Affinitive wrote a nice post outlining how a few different companies have already used this technology. One was Vail Resort’s Epic Mix, a 2011 Gold WOMMY Winner. Their ski passes have a small sensor that helps snow bums track their runs and upload that information to their social media. At each ski lift, a sensor can tell who is riding. The technology was integral in creating a seamless and overwhelmingly simple online experience to complement their customers’ trip.

This year they integrated a photo function that automatically uploads photos onto Facebook. Pretty cool stuff. Check out the video explaining the new feature:

Read more about the case study at Affinitive

Affinitive is a WOMMA member.