Bazaarvoice and Badgeville today announced a strategic partnership that will – through game mechanics – provide reputation and social loyalty programs to Bazaarvoice’s network encompassing more than 260 billion customer conversations across its global client base. Bazaarvoice’s solutions now will be integrated with Badgeville’s Behavior Platform to increase contribution of customer-generated content and online social sharing.
The partnership focuses on three key objectives to drive loyalty and revenue for brands: increase onsite engagement, create additional brand advocates and reward loyal customers.
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BzzAgent, the social marketing arm of dunnhumby, announces that the company’s social marketing campaigns have been successfully evaluated in Marketing Mix Modeling (MMM) analysis for several of the world’s largest CPG companies. MMM is considered the gold standard for quantifying drivers of business performance across all marketing channels and activities. Analysis conducted by three leading measurement firms — Nielsen, Genpact and Foresight ROI — has demonstrated a positive ROI for social marketing compared to other media, delivering an average return of $1.50 for every dollar spent.
