What would Community Manager Appreciation Day be without one amazing community story?

Samuel Adams is well known for their craft brews and passionate fans. So they combined the two with the Crowd Craft Project. They’re allowing their Facebook fans to help brew what may be the first crowdsourced beer.

Community members can comment on six categories: yeast, hops, malt, body, clarity and color. The new brew will be debuted in March at “a well-known interactive annual festival” (ahem, SXSW).

As far as social media campaigns, this hits on all cylinders:

1. A Great Reason to Go to their Facebook Page – The share-with-friends factor is huge for this.

2. Free Market Research – Beer makers have always sought opinions from their drinkers, but this is public, sharable, and relatively inexpensive.

3. They Made a Difficult Thing Easy – Brewing beer is hard, but this campaign makes the user feel like they’re contributing to something that will be real very soon. Major payoff win!

Read more about the campaign at Simply Zesty