Zuberance is enabling Webroot to systematically identify its enthusiastic customers (AKA “Webroot Advocates) and energizing them to spread positive Word of Mouth and help drive sales. In only a few months, Webroot has created an army of over 10,000 Webroot Advocates. These Advocates have created over 6,000 highly positive product reviews about their experiences with Webroot products.
Zuberance is amplifying Webroot Advocates by making it easy for them to publish and/or share their reviews on Amazon.com, CNET, and BestBuy.com plus on Advocates’ Twitter accounts, Facebook, LinkedIn, and via email. Webroot also is smartly leveraging these reviews by publishing them on its website, helping increase purchase consideration and boosting its search rankings.
