Dan Zarrella analyzed the Twitter accounts for the leading Republican candidates. I found it interesting how they differed. Influence in politics is critical to distributing a message in a highly competitive market. Because of this, retweets and replies are key to each candidate.

For instance, Ron Paul gets the most retweets per follower.

Perhaps this is because he puts links in over 75% of his tweets.

Twitter data may prove to be a very helpful indicator of a candidate’s success. We’ll need to roll through a few more elections to truly understand the impact of tweets on votes. But in the end, candidates are brands in themselves. A solid Twitter strategy could swing a close race.

See the full infographic at HubSpot