Scandinavian Airlines (SAS) found that those who travel together tend to buy their flight tickets together. That insight led to an extremely Talkable mobile campaign – Couple Up to Buckle Up.

They created two QR codes that, when used in unison, showed a video ad for vacation flights with a discount code. Without two phones, the code was incomplete. People found the codes through email, Facebook, banner ads and print ads.

In the past year, marketers have gone a bit QR crazy. I recently saw a local auto dealership full-page ad with about 30 QR codes. Campaigns that use a medium in a relevant and creative fashion will always trump those that simply include a technology because they can.

Key Takeaway: QR codes have great potential. Saturating the market with uncreative executions will tank clever campaigns like this one.

Read more at Digital Buzz Blog