Last November, 471 word of mouth thinkers and doers gathered in Las Vegas for WOMMA’s annual Summit conference. We designed the conference to examine every angle of word of mouth marketing – from content to measurement, concepting to ROI.
NM Incite partnered with us to gather dynamite attendee learnings into a free eBook – TNT Trends & Takeaways. Contributors hail from worldwide agencies to up-and-coming startups; Directors of Marketing to CEOs.
Highlights include:
· Data on the most talkable topics, speakers and Keynotes
· Insights into Paid, Earned, Owned, and Shared Media
· Measuring ROI through data and dynamics
· Advocacy Word of Mouth Marketing
Excerpts:
Understanding Word of Mouth Measurement Through its Dynamics
To measure success, marketers have to understand word of mouth dynamics and information flows unique to their category. Are consumers more likely to talk about the brand online or offline? What does that mean for marketing and sales?
- Idil Cakim VP of Client Development, NM Incite
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A Push Towards Advocacy
It’s not enough to just acquire fans/followers because any good media buy or acquisition campaign will do that. It’s now about converting an acquaintance (i.e. fan/follower) to a BFF… After all, I’d rather have 1 best friend than 10 acquaintances.
- Joe Fairless Management Supervisor, Mr Youth
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The Era of Real-Time Marketing
The traditional Marketing approach of “learn, then do” must be turned on its head as consumers will tell us what is relevant and meaningful in real time and we must respond immediately, doubling down on what works and shutting down what doesn’t… “Learn Do” has become “Do Learn”.
- Chris Laird CEO, P&G Tremor
