Throughout 2011, people debated the value of Klout. For some, it was a good first step at measuring influence. Others found it imprecise due to its seemingly broad definition of influence.
Kred was launched in the fall and is still in beta. One of its best features is the ability to segregate communities. Whatever topic interests you, simply pick it. The site then shows you the top influencers in that category.
Community Managers Take Note:
Kred also has a function that shows how people are interacting with your friends. This can really help with targeting the most enthusiastic, engaged and effective community members.
Overall…
Kred seems like a viable rival to Klout. It comes complete with a simple (and brag-able) influence score while still having deeper analytical tools. It’s certainly a tool to keep an eye on throughout 2012.
Read more about how to use Kred at Edelman Digital
Shawn Roberts 10:43 am on January 4, 2012 Permalink
Pat, this is Shawn from Kred. Thanks for your post. Another couple of things community managers will like about Kred is that it gives unique scores within each community in addition to its overall network score; and that Kred scores have an Outreach component to show whether a person has a history of engaging with others and spreading their content. A great tool for passing messages through a community!
Thanks again - Shawn
Pat McCarthy 11:30 am on January 4, 2012 Permalink
Hi Shawn - Thanks for your comment! I certainly think community managers will like those features.
Have you seen a big response from the community manager…well…community? Community management will be a big focus for WOMMA this year, so we’d love to know how they feel about Kred and other tools.
Cheers! - Pat
Shawn Roberts 4:41 pm on January 5, 2012 Permalink
Hi Pat, Yes, community managers are definitely liking Kred. Where it gets *really* interesting is that Kred is integrated into our social analytics platform Playground so that social media teams can see the Kred Influence and Outreach of anyone in their streams in real time.
This blog post shows a bit about Kred + Playground: http://blog.kred.ly/2011/11/kred-integration-in-playground/
Very best - Shawn