There’s no shortage of people pontificating about integrating social media into business practices. Steven Van Belleghem of InSites Consulting recently surveyed 400 senior marketing managers from the US and UK. The distribution of social integration played out in a bell curve:

The data revealed three necessities for effective integration:

1. Tangible Investments in education and technology

2. Strategic integration of social media in planning, organizational structure and goal setting

3. Social media strategy fully in line with culture and values of the organization

The report went on to further examine B2B adoption, models for integration success, and ways to measure.

Watch the slidedeck on Steven’s Slideshare page