It’s the prediction time of year again and Awareness Networks came out swinging with the 2012 Social Marketing and New Media Predictions report. No less than 33 social leaders, innovators and wonks contributed their thoughts. From Brian Solis’ write-up of the report:

Social Business:

Reorganizing business operations needs to go beyond breaking down silos. Savvy businesses will put a focus on embracing the often chaotic social world into their goals, objectives and executions.

Mobile:

As smart phones and tablets grow in market penetration, brands will need to understand how their customers use mobile devices. Knowing that will drive how they do mobile.

2012 Challenges:

Going from 1-to-many to 1-to-1-to-many.

Read Brian’s full analysis at his blog, The Space Between @ & WWW