WOMMA is proud to welcome our newest members:
Emerse
StumbleUpon
Health Care Service Corporation
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Amplifinity, formerly uRefer, Bolstering its Disruptive Word of Mouth Marketing Technology with Series A Financing from Early Stage Partners
Amplifinity, formerly known as uRefer, and a leader in Word of Mouth and Brand Advocacy marketing, has closed a $2.5MM Series A financing round led by Early Stage Partners. Amplifinity will use the proceeds to accelerate its growth, further enhance its technology, and grow its client base.
Founded in 2007, Amplifinity’s mission is to capitalize on a growing trend in marketing, Word of Mouth/Brand Advocacy. Word of Mouth marketing has provided top companies a fiscally efficient and virally effective alternative to traditional forms of marketing such as advertising and direct mail. Amplifinity’s technology consolidates the most effective Word of Mouth marketing methods into one platform that allows clients to identify their brand advocates, grow their consumer base and create wide-reaching social campaigns that are supercharged by the recommendations of actual customers.
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BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby’s executive team as CIO and helped establish dunnhumbyUSA. As COO, he is charged with integrating the dunnhumby operating model with BzzAgent’s business.
