Many websites are blocked in China, among them are Facebook, Twitter, Vimeo and YouTube. This hasn’t stopped them from social networking.

For instance:

  • Renren & Kiaxin001 are like Facebook
  • Sina Weibo is like Twitter
  • YouKu is like YouTube
  • Jiepang is like Foursquare and GoWalla

In a country with about one sixth of the world’s population, these sites are becoming huge players in the global social media field. There’s good reason. China is second to Japan in average number of hours spent online.

time-online

And all these folks online tend to trust and buy from brands that are engaging on social media.

consumer-trust-china

Key Takeaway: China has a very interesting digital landscape. It’s development will affect global brands. Those who strive to understand China’s unique online market will have a great advantage.

See the full infographic, made by the Gerson Lehrman Group, at 1000heads

Post to Twitter