Let’s face it, Oreo and Coke have it easy when it comes to Facebook. Their community is huge because their price point is low and they have millions of customers. But B2B companies have a much harder nut to crack.
Eloqua, with the aid of JESS3 and PageLever, developed a great presentation deck for B2B marketers who yearn for vibrant Facebook engagement.
Read more about their findings at It’s All About Revenue, Eloqua’s blog
Eloqua and JESS3 are WOMMA members.
