WOMM - Any business action that earns a customer recommendation.
Examples of business actions that can spark customer recommendations include:
- Delivering better products and services
- Providing a great customer experience
- Following through on excellent customer service
- Using advertising to create awareness and appreciation
- Rewarding customer loyalty
- Mobilizing brand advocates
- Engaging with customers through social media
- Plus, so much more…
WOMMA believes the most effective word of mouth marketing follows five vital principles, outlined here in our brand spanking new video:
Join us in making word of mouth marketing credible, respectful, social, measurable, and repeatable. If your company isn’t already a member, consider joining. Contact Jason Dent, our Member Development Director, at JasonDent@WOMMA.org or 312-853-4400.
Social Media is More than Facebook and Twitter - John Porcaro - Metia ~ Digital Marketing Agency 1:29 pm on December 9, 2011 Permalink
[...] Marketers focusing only on Facebook and Twitter should re-think their definition of word of mouth marketing. I like the definition by the Word of Mouth Marketing Association: [...]
Rolando Peralta 7:28 am on January 2, 2012 Permalink
Brilliant video. We’re glad we had WOMMA before all the Social Media “frenzi”.
Cheers,
@RolandoPeralta
Word of mouth marketing « jessicayeoman 1:05 pm on February 13, 2012 Permalink
[...] WOMM – Any business action that earns a customer recommendation (WOMMA, 2011) [...]