Yesterday, the WOMMY Awards ceremony honored the year’s best in word of mouth marketing. The WOMMYs celebrate the people, agencies, and brands behind the most innovative and effective word of mouth marketing campaigns implemented within the past year.

The categories and winners for the 2011 WOMMY Awards include:

Grand Prix Winner - During the WOMMY Awards Luncheon, attendees cast ballots to determine the Grand Prix winner of the WOMMYs.

• Marina Maher Communications | U by Kotex: The Story of How Social Media Blew Up a Category, Abolished Euphemisms and Gave Women a Voice

Introduction Award - Best word of mouth marketing communication program to introduce a new product or service.

• Gold: Marina Maher Communications | U by Kotex: The Story of How Social Media Blew Up a Category, Abolished Euphemisms and Gave Women a Voice
• Silver: CP+B | Small Business Saturday
• Bronze: Microsoft | Windows Phone 7 - Sustain Launch Momentum & Drive Purchase Consideration

Momentum Award - Best word of mouth marketing program to juice an existing product or service.

• Gold: Advocacy WOM Ltd.| How Word of Mouth Marketing Grew Dettol Sales 86% in Three Months
• Silver: Agencia Frog | The Pink Army
• Bronze: Ogilvy & Mather Worldwide | Huggies Babies On-the-Go

Social Media Award - Best use of social media as a communication medium.

• Silver: Weber Shandwick | Sharing the Army Strong Story
• Bronze: 22squared | Buffalo Wild Wings: Flavor Fanatics Campaign 2011 Leveraging Flavor Fanatics to Build Momentum

Cause Marketing Award - Best use of integrated digital marketing focused on the use of digital media as a tactic to advance a cause marketing initiative.

• Gold: Brains on Fire | Wonderopolis: Inspiring a New Literacy and Learning Experience
• Silver: WCG | Find the AAAnswers: Saving Lives from Abdominal Aortic Aneurysms (AAA)
• Bronze: Razorfish | Maxwell House Helps America Be Good to the Last Drop

Customer Relationship Management Award - Best customer relationship program.

• Bronze: Fanscape | Humanizing GameStop by Embracing Their Customers with Digital Arms
• Bronze: Kimberly-Clark | Using the Human Touch to Generate Brand Loyalty

Measurement Award - Best strategic thinking to measure the impact/success of word of mouth marketing.

• Gold: MotiveQuest + Euro RSCG | How Sprint Learned That Customer Love Could Cure Their Ills
• Bronze: Advocacy WOM Ltd. | How We Proved 15X ROI of WOM vs. TV

Mobile Award - Best use of mobile to generate word of mouth.

• Gold: Vail Resorts | Combining Facebook, Nike+ and Gowalla With EpicMix

The 2011 WOMMY Award winners were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.

The case studies from the top award winners will be published in the 2011 “WOM Works” research book, available for sale through WOMMA. The Gold WOMMY winners will be featured in the Nov. 28 issue of Adweek, which will include a special section focused on word of mouth marketing.