Suzanne Fanning was announced as WOMMA’s new President yesterday at Summit 2011.

She will be responsible for directing and implementing the strategic direction of the association and reports to the WOMMA Board of Directors. The President has a strong focus on all marketing aspects of WOMMA, business development, setting and achieving membership goals, and creating and maintaining partnerships to advance the goals of the association.

“It is an incredible privilege to work with some of the most forward-thinking marketing leaders in the industry,” said Fanning. “WOMMA has been an amazing resource for all of us for the education, advocacy and advancement of responsible word of mouth marketing, and I am certain the organization will enjoy continued advancement and growth as the leading association for the industry.”

Fanning, herself, is a recognized industry leader and has been a pioneer in the word of mouth marketing field for the last decade. Innovative award-winning programs she has helped design for several global corporations have yielded unprecedented results and have been featured in Fast Company, AdAge, PR Week, and Forbes as well as in marketing books like How Smart Companies Get People Talking, Brains on Fire, the Secrets of Social Media Marketing , Killing Giants, and Groundswell. Fanning is also a published author and speaker.

“I am very pleased that Suzanne Fanning has accepted the Association President role at WOMMA,” said Rod Brooks, Chairman of the WOMMA Board of Directors and CMO of PEMCO Insurance. Our search committee and the WOMMA Board of Directors has every confidence that Su will excel as President and continue to push WOMMA forward in this exciting time, Her enthusiasm, passion and experience are just what we were looking for!”