We’ve covered content marketing in the Word many times before. But if you’re still on the fence, Matt Snodgrass of MarketingProfs wrote out four great reasons to hop off.

1. You’re Probably Already Doing it – Content is such a broad term, that it probably describes something you already do. Blog posts? That’s content. Brochures? That’s content. Find ways to repurpose these materials into webinars, infographics, podcasts, etc.

2. You Know How to Recycle – You’ve probably heard “Reduce, Recycle, Reuse” before. Focus on the last one. Reusing your content is an easy and effective way to produce more. 20 blog posts could make an ebook. A webinar could become a whitepaper.

3. Videos Work – You don’t need a production crew to video your top sales rep speaking about your product. Edit the video with free software like iMovie. It doesn’t have to be perfect, just interesting and informative. And be sure to end with a call to action for your product.

4. Everything is Interrelated – Once you start producing content, link back to older content. Keep that content tail long and strong to be sure you squeeze every last lead out your work.

Read Matt’s tips in depth at MarketingProfs