There really is no shortage of content. Online media has reached a rather overwhelming point. RSS readers, once one of the most efficient ways to find the content you want, have started to fall out of favor. The cited post by Bob Troia, Co-founder and CEO of Affinitive, details why he hasn’t used an RSS in over a year.
The culprits were all his connections. Through Facebook, LinkedIn and other social platforms, content is curated. He’s still going to many of the sites he used to, just not reading every post or article.
Research shows that he’s not alone. Yahoo! Research found that 50% of consumed URLs originate from 20K “elite” users on Twitter. These users range from pop stars to news media, but each acts as a powerful content filter for their individual communities.
Key Takeaway: RSS isn’t dead, but the social lens is growing. Finding how you can get your content shared is becoming much more important than having it followed.
Read more about the social lens at Social Media Playground, Affinitive’s blog
Affinitive is a WOMMA member.
Michael Schmidt 6:25 pm on November 12, 2011 Permalink
When I mention “RSS Feeds” to clients and “non-industry” friends, 95% of the time they look at me as if I’m speaking Swahili (with the exception of those who actually speaks Swahili :-) When I subsequently mention the “Little Orange Logo” they all nod: “Yeah, I’ve seen it, I just never understood what it was”.
- Everybody recognizes the “Brand”, but nobody has a clue what product/service
it represents!
While RSS never became the preferred tool for news consumption by braoder public, it now plays a significant role in the collection, filtering and re-packaging of information by millions of citizens of the growing “Curation Nation”.
RSS will never achieve rockstar fame, it will live on as the stagehand that keeps the show running smoothly.