WOMMA was founded in 2004 on defining best practices and ethical standards for the word of mouth marketing industry. WOMMA created the Living Ethics Project and is asking its members and the public to drive the conversation, look critically at current business practices, and recommend updates to the Ethics Code.
Members input and guidance is extremely important to ensuring that WOMMA and our Ethics Code continue to be at the forefront of the industry. Members are asked to go to the Living Ethics Blog from November 7 - January 4, 2012 to submit comments, questions or concerns.
Hot topics that will be worthy of discussion include but are not limited to:
- Disclosure
- Q&A Websites
- Online Sweepstakes
