Local brick and mortar stores along with national chains have embraced location-based technologies to market their wares. One of the key reasons is because, well, they have a location that needs their customers to physically be in the store to make a purchase. This has left thousands of B2B companies wondering how they can use location to generate leads and sales.

Aaron Strout, Co-author of Location-Based Marketing for Dummies, touched on the B2B question in an interview with Eloqua. He suggested thinking about where your customer goes and striking partnerships with those places. In his example:

“Maybe my customer makes Windows, right?  So where is it that I can impact them, where can I have a conversation with them?  They go to tradeshows, right, they go to Home Depot, or they go to wherever it is that they’re buying and selling their particular wares.”

Watch the full interview at It’s All About Revenue, Eloqua’s blog