The World Series begins tonight. Sports fans are jazzed, but the marketer in you may be curious about how each team fared in the online share of voice. Visible Technologies found the answer.

The Teams:

It looks like the share of voice wasn’t very predictive of the winner, with the vanquished Detroit Tigers pulling the largest share (30.9%).

league-series-team-sov

The Players:

Nelson Cruz dominated the conversation by racking up 6 home runs and 13 RBIs.

league-series-players-bar2

Key Takeaway: The Tigers, a perennial loser, and Cruz, an October all-star, got the attention. It may seem like a mixed message, but the conversations surrounded hope and amazement – two emotions any talkable brand should strive for.

See more insights at Visibly Intelligent, Visible Technology’s blog

Visible Technologies is a WOMMA member.

Post to Twitter