Attention USA got curious about the online buzz from Occupy Wall Street and set about measuring it. Their findings showed that the online conversation was heavily dominated by Twitter (82.5%), with blogs placing a distant second (12.6%).

mentions-300x217

And the Twitter buzz-volume grew as such:

twbuzz-300x219

The first major spike, coming on Oct. 1, was driven by mass arrests on the Brooklyn Bridge.

Political movements rely heavily on word of mouth, so it’s no surprise that Occupy Wall Street, much like the Arab Spring, generated so much chatter. And Twitter appears to be the political movement platform of choice.

Read more about the Occupy Wall Street buzz at Attention USA

———-

Attention USA will present a case study at WOMMA Summit 2011 with Mattel about their campaign that reunited Barbie and Ken. Read the Session Description

Attention USA is a WOMMA member.

Post to Twitter