Apple is a brand that consistently generates word of mouth. Steve Jobs drove much of the word of mouth, but without him, the conversation will certainly continue.

Word of mouth marketing is often plagued by a problem the technology industry has – too many choices. The last few days have fleshed out some amazing quotes from the innovating leader, but the following applies to word of mouth marketing as much as it does to technology or any other endeavor.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”

Key Takeaway: Steve Jobs curated Apple into what it is today. Do the same with your brand.

Read more about Steve Jobs at Radian6 and Zuberance

Image Credit: Blackdog Design Limited