Over the summer, ComBlu published an eBook titled Content Supply Chain. One chapter examined the role that people play a part in your content. They found that brands who invest the time and resources to build and nurture an advocate base:
1. Are 70% more likely to be seen as a reliable source
2. Increased conversations by 166% through amplification and referrals
3. Are 50% more likely to create content that influences a purchase
Download the eBook at ComBlu
Kathy Baughman, President/Co-Founder of ComBlu, will be a speaker at WOMMA’s Chicago Talkable Brands Exchange on Thurs. Sept. 22. Her session is titled “Building a Meaningful Measurement Strategy.”
ComBlu is a WOMMA member.
