Known for its hyper-targeting capabilities, Facebook upped the ante by introducing zip code targeting this week. This serves as a big win for small businesses and political campaigns.
Here’s how:
For Small Businesses – This might be the tool that was needed by local brick and mortars to make Facebook ads worth it, especially in high density markets like New York, Chicago and San Francisco.
For Political Campaigns – Local- and state-level politicians who have limited campaign budgets may now see Facebook ads as viable and, in fact, very effective. Simple calls to action will be amplified by their relevancy to the user.
Read more about zip code targeting at ClickZ
