At 100 million users, Linkedin is a major social network. And its purpose is focused on business, careers and professional connections. This is fertile ground for any B2B marketer.

MarketingProfs made a great 2-minute summary of an episode of This Week in Digital Media. Listen to the clip here. Some of the most useful points were:

1. Linkedin factors into SEO – Fit your company and employees’ description of your company to your keywords.

2. Post in Groups – 57% of links posted to Linkedin Groups convert. Just keep it relevant and don’t spam.

3. Don’t Be Generic – You get three links per profile. Name your blog or website instead of just calling them “Blog” or “Website.”

For more tips, read the full post at MarketingProfs