29 percent of Americans have had a conversation about financial services within the last 24 hours. 43 percent in the UK. And despite all the economic trouble of the world and wide belief that Wall Street was a main cause, positive sentiment trumps negative 3 to 1.
This data, from a Keller Fay-UK study, did find that online sentiment was more negative than offline. However, this isn’t surprising considering ranting about a malfunctioning ATM works much better online than, say, discussing the details of your 401k.
Read more about the study at Keller Fay





