Content is what spreads, and good content is what people want to share about your brand. But rather than focusing your brand marketing strategy solely on content, also consider the idea that originally drove that content. The ideas that spark content are the real value drivers, and aligning your brand with an idea that is important to both you and your customers can prove to be very powerful.
Gryo suggests three new ways for marketers to view ideas:
1. Ideas encourage a new kind of engagement.
2. Ideas as network connectors.
3. Idea association = brand association.
Read more about ideas plus seven questions to ask yourself at Forbes’ Gyro Blog.
