Chris Giovagnoni, the person behind Compassion International’s blog 3rd place winner in Social Fresh Top Corporate Blog Awards, wrote a great post that outlined 6 ways to focus your social media.
1. Don’t worry about the other guys – Knowing your competition is important, but placing too much focus on them could leave you creatively narrow-minded.
2. Give’em what they want – Before you post, think “Is this valuable to the community?” To be honest, your latest press release may not be. Always add value.
3. Get some old school social skills – Social media involves lots of interaction. Seems obvious, but it’s often forgotten. Tact, intuition and understanding go a lot further than knowing all the fancy tools and toys out there.
Read Chris’ other 3 steps at Social Fresh
