The social media pie is filled with billable hours, and everyone loves pie. I ran across this post on Ragan by Elizabeth Sosnow about how PR should get first dibs. She outlined 13 points including:

1. We are storytellers. Thought leadership is already in our DNA.

2. We begin—not end—every project with an analysis of how to approach influencers.

3. We are already trained to empathize and converse with different audiences (at the same time).

These are some pretty good points, no doubt. But far be it from me to let this be a one sided argument.

Calling All Marketers, HR Folks, Sales and Advertisers!

Comment below with your case for the social media pie.

Read the Elizabeth’s 10 other points at Ragan