Recent research from Edelman and StrategyOne found that Millennials shop around a lot. They aren’t just going to Yelp, but also their friends online and offline, your website, and beyond.
This data shows that your digital profile needs to be succinct. You may look great in 80% of your profile, but the other 20% can easily be the one reason a consumer needs to switch to your competitor.
Read more about the study on the WOMMA Research Digest.
