Content draws accolades day in and day out. But if your brand’s content isn’t relevant to the reader, it’s a wasted effort.

“The Edelman Trust Barometer indicates that individuals need to hear/read/see things three to five times before they actually believe it.” –Michael Brito

Your all of your content needs to drive to a your goals. In the cited article, Michael Brito offers three reasons why relevant content is critical:

1. Relevant content adds to the conversation – First find the naturally occurring conversation that correlates to your goals and then figure out a way for your content to add to that conversation.

2. Relevant content positions the brand as a trusted advisor - As more people see your work and how it elevates the community, more will be driven to your brand.

3. Relevant content is authentic but more importantly, believable – Your customer has their guards up against charlatans. If your content isn’t relevant, you’ll be ignored.

Read the in depth article at Social Media Explorer