A recent survey of VP- and CMO-level marketing executives in Europe found that less than half (45%) use social insights to improve products. This isn’t surprising considering a clear 30% did not feel confident in their understanding of social media. However, not all is lost. 80% use social insights to improve their marketing and PR.
The customer can have some pretty good ideas. A lot of early excitement about social media revolved around the idea of an instant, continuous and more honest focus group.
Key Takeaway: Social customer insights help with every part of running a company, so use the whole cow.
Read more about the study at Bazaarblog
