If I had a nickel for every time I heard that content is king, I’d be knee-deep. Guidance on what content connects with which consumers in what place has been lacking.
The folks over at the Content Marketing Institute recently released their second version of The Content Grid.
You’ll see that it is organized by the stage of knowledge and interest a potential customer has against their closeness to purchase.
How to use this: Take an inventory of what you are currently doing. Compare it to the chart and see if you are missing any content opportunities.
See the full chart and read more at the Content Marketing Institute and Eloqua
