Does the non-Facebook internet feel about 9% less interesting than it did a year ago? That’s how much usage has fallen. In the same time period, time spent on Facebook has climbed nearly 70% year over year.
So if everyone’s a publisher…
For years, trends have pushed brands toward becoming publishers. The advantages are a more captive and engaged audience. However, this data suggests the increasing importance of not just being a publisher, but being a Facebook-able publisher.
To get into newsfeeds, to be shared, to garner comments, Likes and recommendations, your content must be tuned to social.
Read more about this data at All Things D
