It is becoming increasingly clear that social media will not have 100 percent market reach. But you wouldn’t know that by how some people speak of it. That’s because awareness is extremely high while usage significantly lags behind.
We’re getting to a point where social media penetration may have leveled off in the US. This is by no means for certain, but Facebook’s recent 6 million active user drop may be an early indicator.
Key Takeaway: Instead of putting a priority on growth, focusing on long term community nourishment through social and offline tools will be key in the coming years.
See the full infographic at Exploring Social Media
L’inflazione del valore dei social media 5:46 am on June 21, 2011 Permalink
[...] WOMMA word] Pubblicato il 21/06, articolo scritto da Davide Fiorentini | /* */ /* */ /* [...]