Online retailers have a unique opportunity to use Facebook and Twitter to drive customers to their products. Social sharing of products already directs a lot of traffic to online retailers.
With the advent of retail tabs on brand Facebook page (F-Commerce), users are able to purchase within the network in which they saw a recommendation. This development increases the value of brand presence in social media. 70% of social media users cite connecting with friends and family as the reason using social media. F-Commerce removes one more step from the moment a user sees a recommendation from someone they trust to their purchase.
Read more at The Digital Influence Mapping Project
Jay 10:07 am on July 12, 2011 Permalink
Why would more people have “purchased product or service from Facebook link” through twitter or the blog than through Facebook? It’s a Facebook link!
Pat McCarthy 10:49 am on July 12, 2011 Permalink
That’s a good point, but I couldn’t tell you why. Perhaps it refers to the FB.me link type.