Some online retailers have been copy-editing comments on their sites based on recent research that found well-written reviews sell more products. Oddly enough, it doesn’t matter whether the review is positive or negative.
But is a review authentic if the copy has been edited to say “love” instead of “luv?” The idea is the same, but something is lost. The revelation of this practice has won over some and angered others.
We want to know your opinion. Should brands clean up reviews?
Please comment below. (Grammatical errors will go unedited.)
Lisa McCloud 10:44 am on June 13, 2011 Permalink
I do NOT think that comments should be edited. The policy on our site is that unless it is spam or profanity, it stays as is. Authenticity is crtical and transperancy is a must.
Pat McCarthy 8:01 am on June 14, 2011 Permalink
Thanks Lisa. I put the question out to our Twitter community today and got a resounding “No!!!!” I think we learned that comments are pretty sacred, even with all their misspellings, dropped articles and poor punctuation. Let’s hope this study’s findings don’t eclipse the community’s demands.