Personality matters on Twitter. A recent case study from Nology Media and PEMCO Insurance, both WOMMA members, shows how a bit of tone tweaking can increase engagement. Once PEMCO added personality, some amazing things happened with their community’s tone.
Upbeat language increased 116% (Defined as positive language, exclamatory phrases and assents)
Community connectivity increased 72% (Defined as socially engaged and inclusive language and frequent @mentions and questions)
During this time, interactions with @PEMCO grew by 56%.
Lesson Learned: Be positive and conversational. People don’t want the corporate tone in their Twitter stream.
Read the full case study at Nology Media.
