Welcome Address

1:15 pm – 1:30 pm

Kristen Smith, WOMMA’s Executive Director, and Rod Brooks, WOMMA’s President introduce the conference, today’s issues in word of mouth and the first keynote…

Opening Keynote – Brian Solis, Author of Engage: Build Connections, Cultivate Relationships, and Measure Brand Success in Today’s Social Commerce World

1:30 pm – 2:30 pm

Using examples from his best-selling book, ENGAGE, Brian will present specific steps required for conceptualizing, implementing, managing, and measuring effective social media programs. You’ll learn actionable insights about social media marketing and the rise of the new social consumer to help you design the most effective marketing program to increase brand visibility, build communities of loyal brand enthusiasts, and increase company profits

Case Studies from Chick-fil-A, IBM, and Gap

2:45 pm – 3:30 pm

These brands present with their agencies to show you the conception, implementation and results of their respective case studies in Mobile Marketing, Employee Engagement, and Influencers.

Workshops – Storytelling, WOM & Social Media Integration, and WOM Basics

3:45 pm – 5:15 pm

These interactive workshops complement the science of case studies with the art of WOM tactics. In these sessions, you’re a participant, not an attendee. So get ready to break from your shell and get your hands dirty.

Speed Networking

5:30 pm – 6:30 pm

WOMMA is making it easier for School of WOM attendees to connect with the right people at the right time and in the right way. This event offers you a prime opportunity to make meaningful professional connections.

If you haven’t already signed up , do so here.

Welcome Reception

6:30 pm – 7:30 pm

Meet your fellow attendees and have a drink.