We plan two major conferences every year and marketing them has its difficulties. I saw this post on MarketingProfs and had to share because it’s full of great tips.

1. Hustle – Put your iPad down and talk to people. Offline events are offline. If you want to make an event pop and get people coming back, you’re going to need to engage.

2. Have Clear Messaging – Sending an promotional email? The receiver should know what it’s about based on the subject line. Have a booth? Don’t go cryptic with your look and feel. Make your event as easy to approach as possible at all times and in all messaging.

3. Listen (!) – Missed opportunities often happen when you aren’t listening. Your attendees have a lot of great ideas. Ask them before, during and after your event about how you could make it better. When you use their ideas, point it out. Send them an email to the tune of – I liked your idea and this is how we used it. Thanks! They’ll tell colleagues, attend future events and keep sending suggestions.

For two more tips, visit MarketingProfs